Chris, our Roastmaster, lives and breathes coffee. When he's not
traveling the coffee-growing regions of the world to select the finest
crops to import, he's researching, roasting, blending and cupping to
insure you the best possible coffee experience with every cup of
Chris began roasting coffee 18 years ago, and it has been his passion
ever since. He personally approves each and every crop selected for
import and supervises the entire roasting process. He and his staff
roast by hand, in small batches, for full control over the roasting
process. This gives you the maximum flavor and aroma.
Joffrey's exceptional quality begins long before the coffee reaches our
facility. The Roastmaster visits coffee plantations and family farms
around the world each year, searching for the finest crop offerings
available. Chris hikes out to the fields and hillsides where the coffee
trees are grown to assess the growing conditions, the health of the
trees, and the harvesting methods used. He then follows the cherries
through the cleaning, drying, and hulling process to evaluate the
quality of the final green coffee beans.
Finally, he selects only the best of the best to bring home where the
Joffrey's team gets to work.
First, the incoming beans are inspected to make sure that the coffee
which arrives at our processing facility is of the same quality as the
coffee Chris has chosen out in the field and that no damage has occurred
during its voyage. A sample of each shipment is roasted and cupped to
ensure consistent flavor.
Next the beans carefully hand-roasted in small batches, each tended
personally by the Roastmaster or one of his assistants. Chris
experiments to find the optimal roast for each coffee.
"Nobody knows everything," he says, "We all learn something new every
day." Chris learns his art from the coffee itself, continually adjusting
roasts and blends to make the most of each and every bean.