Joffrey’s locations are developed with a consistent “coffee feeling” and
unique visual identities, which reflect the actual location of the
facility. Joffrey’s Cafés take on the flavor of each community in which
they are situated. We pay great attention to detail and strive to make
our guest truly feel “at home”. This cozy environment is just one more
way we strive towards our patron’s comfort and pleasure.
With the “New Joffrey’s Look” is the aim to combine the traditional cozy
café atmosphere with modern enticing design. We are achieving this with
assistance from international designers who excel in artistic ingenuity.
The “New Look with a distinct local identity” is being applied to our
cafés opening all over the Middle East.